Find it, Tell it, Sell it
Find it, Tell it, Sell it – Storytelling in Tourism
Who Should Attend
Accommodation providers (B&B’s, guest houses, self-catering, camping, glamping and other specialist providers), activity and experience providers and community groups
Objectives
- Create awareness of IAE brand and show how adopting the storytelling concept can enhance the experience provided
- Find it – Source stories relevant to the heritage of your business, what you do there and their locality – where do you find the story
- Tell it – Develop capacity by providing ideas on props that can be used to introduce stories – Practical hand-ons experience of crafting and telling your story
- Sell it – Market your business through stories on social media and other platforms
Duration
3 day interactive and participatory programme with 3 experienced trainers
Incorporating the Heritage Interpretation Principles of
