IAE – Get on Board!

IAE – Get on Board!

Stories are used in tourism for destination promotion and attraction interpretation. In localising tourism narratives, storytelling acts as a unique destination selling proposition that bundles tourism services and attractions and acts as a compass to directs development. The narrative positioning of Ireland’s Ancient East (IAE) is founded on these concepts where tourism development and promotion is based on stories captured under nine themes. The thinking behind IAE is to promote storytelling as a means to facilitate an active, engaged and authentic interaction that makes experiences meaningful and memorable, generating valuable positive word of mouth referrals through social media. The emphasis on storytelling is founded on the belief that exceptional experiences emanate from interactive encounters where tales of people and place are a means to inform, educate and entertain tourists…and we want to provide exceptional experiences!